CR-PLAY is a project funded by the Seventh Research Framework Programme (7FP) of the European Commission, for the betterment of game development.

In CR-PLAY we propose a new set of Image – and Video-Based technologies, which will provide ways to reduce the time and expense involved in creating Videogame assets, but also make high quality realistic content accessible even to small game developers.

Brochure → More Info →


CR-PLAY is a project that brings together academic world and industrial sector , for performing a deeply interconnected work towards a common goal with important impact on videogame industry.

More Info →


CR-PLAY adopts a User-Centred Design (UCD) methodology throughout the entire research, design and development process. This means that multiple design iterations and a significant amount of evaluation will be incorporated into the project’s lifecycle.

More Info →


Read and download public deliverables concerning several aspects of the project.

More Info →


Check publications released by CR-PLAY in international scientific journals and conferences.

More Info →


Feedback is the key to improvement
CR-PLAY team cooperates with game developers to measure efficiency, effectiveness and user satisfaction of methods and tools developed.

More Info →

CR-PLAY is a project cofunded by 7FP and the European commission for the betterment of game development within Europe.